Why write something yourself when you can have thousands of others write it for you? Crowdsourcing has made its way into the editorial world, as Canadian company Spudaroo connects businesses with copywriters, copy editors, and authors.
According to Springwise, businesses use Spudaroo to crowdsource submissions for business plans, presentations, press releases, newsletters, web content and more. Clients on Spudaroo just have to outline their project requirements and prize money while freelance writers review the outlines and submit entries.
Key Themes Behind This Trend
- Crowdsourcing Writing
- Companies can leverage crowdsourcing to meet their writing needs and engage freelance writers in new ways.
- Platform Disruption
- Spudaroo's platform could disrupt the traditional writing agencies and freelance marketplaces by offering a unique approach to writing project management and sourcing.
- Remote Collaboration
- The use of a crowdsourcing platform like Spudaroo promotes remote collaboration between businesses and freelance writers as a viable alternative to in-person writing teams.
Where This Applies
- Content Creation
- Spudaroo's platform offers a new way for businesses to create content for their websites, social media channels, and marketing campaigns.
- Marketing and Advertising
- Businesses in the marketing and advertising industries can use Spudaroo to source content for promotional materials, such as press releases, landing pages, and ad copy.
- Freelancing Platforms
- Spudaroo's unique approach to project management and incentive-based rewards could disrupt the traditional freelance writing marketplaces, offering a new avenue for freelance writers to monetize their skills.
