CanadaHelps is launching their Great Canadian Giving Challenge today - a unique blend of social media and charitable fund-raising. The Great Canadian Giving Challenge encourages Canadians to leverage their own social networks (and associated tools) in order to raise funds for a charity of their choice.
After creating a CanadaHelps GivingPage (including identifying your favorite - or “favourite” - as it is a Canadian challenge), you are encouraged to tweet away, post it to Facebook, and of course share it with colleagues on LinkedIn. CanadaHelps provides a leaderboard so you can track your progress, and there are some pretty sizable prizes along for the top fund-raisers.
CanadaHelps is an interesting organization in itself. It acts as a gateway for all of Canada’s 80,000 charities, allowing you to donate without having to worry about whether the charity you wish to support has the infrastructure to securely accept donations. In fact, the charities that most often need support are the ones that can’t afford to set up any kind of system in the first place. CanadaHelps has gift cards that make great presents - worth considering as the holiday season approaches.
All in all - a unique challenge that is truly worthy of sharing with all your social media contacts!
This post was created on a Samsung Netbook as a part of a sponsored campaign with Samsung.
Key Themes Behind This Trend
- Social Media Fundraising
- Using social media platforms to raise funds for charitable causes presents disruptive innovation opportunities in the fundraising and nonprofit sectors.
- Online Charity Gateways
- Creating centralized platforms like CanadaHelps that connect donors with multiple charities efficiently disrupts the traditional donation process, ensuring safe and secure donations for smaller charities.
- Gamified Fundraising
- Implementing leaderboard systems and offering prizes for top fundraisers infuses gamification into the fundraising process, attracting more participants and enabling disruptive innovation in the fundraising industry.
Where This Applies
- Social Media
- Utilizing social media platforms for fundraising creates disruptive innovation opportunities in the social media industry by expanding its role beyond communication and entertainment.
- Nonprofit
- Centralized platforms like CanadaHelps disrupt the nonprofit industry by providing a secure and accessible way for charities to receive donations.
- Fundraising
- Gamified fundraising approaches disrupt the traditional methods in the fundraising industry, making the process more engaging and effective.
