This ‘Twin Set’ editorial of designers Viktor & Rolf by photographers Blommers & Schumm is one of my favorites in recent memory. ‘Twin Set’ features the iconic designers modeling their own fashions in a fun, slightly cheeky way for the Fall/Winter issue of GQ Style UK.
‘Twin Set’ shows off the Viktor & Rolf Fall 2009 ‘Monsieur’ collection, and with each successive shot, the design duo looks as if they’re having more fun than the one that preceded it. What a life!
What's Driving This Trend
- Self-modeling Designers
- Disruptive innovation opportunity: Designers modeling their own collections in editorials can create a personal connection with consumers and showcase their unique style.
- Cheeky Fashion Editorials
- Disruptive innovation opportunity: Fashion editorials featuring playful and slightly provocative content can attract attention and engage audiences in a memorable way.
- Designer-directed Photoshoots
- Disruptive innovation opportunity: Designers taking control of the creative direction in photoshoots allows for a more authentic representation of their brand and vision.
Who This Affects Most
- Fashion Design
- Disruptive innovation opportunity: Embracing self-modeling and creative photoshoots can revolutionize the way fashion designers showcase their collections.
- Fashion Photography
- Disruptive innovation opportunity: Collaborating with designers in photoshoots can create unique and compelling visuals that stand out in the saturated fashion photography industry.
- Fashion Publishing
- Disruptive innovation opportunity: Featuring cheeky and unconventional fashion editorials can attract a wider audience and differentiate publications in the highly competitive fashion publishing industry.
