I love it when models look like they're having fun at an editorial shoot, and 'Mathilde is Mad' in Russh Magazine's November/December 2009 issue is a great example. Chadwick Tyler shoots Mathilde Frachon in a number of black outfits exuding plenty of attitude. Whether she's scowling at the camera in smeared makeup or spitting water at it, this isn't your standard pictorial.
Check out more images of 'Mathilde is Mad' above, and keep clicking for more fun photography features.
What's Driving This Trend
- Interactive Editorial Shoots
- Opportunities for creating editorials that incorporate interactive elements and unique, playful poses to capture audience attention.
- Non-traditional Model Behavior
- A trend towards using models that express emotion through unconventional poses and behaviors, creating a memorable experience for the viewer.
- Experimental Makeup
- Increasing interest in using colorful and unique makeup designs that push the boundaries of traditional beauty standards in editorial shoots.
Who This Affects Most
- Fashion
- Opportunities for fashion brands to create unique and interactive advertising campaigns that capture consumer attention and create a memorable experience.
- Photography
- Opportunities for photographers to experiment with unconventional posing and behaviors that capture emotions and create a lasting impression with the viewer.
- Beauty
- Opportunities for beauty brands to push boundaries with experimental makeup designs in editorial shoots, creating a memorable and impactful image for their products.
