Bewitching Forest Editorials

'Wizards, Witches & Magic' by Ellen Rogers in i-D December 2009

There's definitely a dose of William Shakespeare's "Macbeth" in 'Wizards, Witches & Magic' for the December issue of i-D Magazine. This Ellen Rogers editorial shows models Nichola, Racheal, Dan Felton, Yousef, and Yasmina Dexter styled in dark fashions curated by Matthew Josephs that channel the occult.

While clicking through 'Wizards, Witches & Magic' I'm tempted to hear that infamous "Double bubble, toil and trouble" line from "Macbeth." Check out the full shoot above to see if you are too.

Dark Fantasy Fashion
Opportunity to create fashion lines that incorporate elements of the occult and fantasy.
Editorials with a Magical Twist
Opportunity for magazines to create captivating photo shoots with themes of magic and witchcraft.
Shakespearean-inspired Fashion
Opportunity to design fashion collections inspired by the works of William Shakespeare.

Who This Affects Most

Fashion
Disruptive innovation opportunities for fashion designers to explore dark fantasy themes in their collections.
Photography
Opportunity for photographers to create visually stunning editorials with a magical twist.
Publishing
Opportunity for magazines and publications to feature more enchanting and fantastical editorial content.
SCORE
4.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 63%
Freshness 8%

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