Flashmobs have had their day so what is next? Well, the next big thing is a polar opposite of that trend, and it is called a 'Subtlemob' flash mobbing. The experience of which has been likened to walking through a film in real time.
Subtlemob flash mobbing is an art project from Duncan Speakman whose performances form part of the Vauxhall Collective—a series of art events sponsored by the car brand.
People wishing to take part are directed to the Subtlemob flash mobbing site where they are told to download a MP3 player and synchronize their watches. The beauty of these mobs is that at first glance it is hard to see who is taking part, although this is what gives the participants a much deeper feeling of involvement.
What Makes This Trend Stand Out
- Subtlemob Flash Mobbing
- Disruptive innovation opportunity: Creating immersive and interactive art experiences through synchronized audio and subtle participation in flash mob events.
- Real-time Film Experience
- Disruptive innovation opportunity: Developing technology and platforms that allow participants to walk through and interact with immersive film-like experiences in real time.
- Hidden Participation
- Disruptive innovation opportunity: Designing opportunities for individuals to engage in activities and events without their participation being immediately apparent.
Sectors Adopting This
- Art and Entertainment
- Disruptive innovation opportunity: Using technology and creative concepts to redefine traditional art and entertainment experiences.
- Event Planning and Promotion
- Disruptive innovation opportunity: Incorporating synchronized audio and hidden participation into event planning and promotion strategies to create unique and engaging experiences.
- Technology and Audio Services
- Disruptive innovation opportunity: Developing MP3 players and audio services that enable synchronized audio experiences in various contexts, such as art events and flash mobbing.
