Model Auguste Abeliunaite is an 'Escape Artist' for Teen Vogue. The vacation-inspired fashion feature highlights nautical stripes and bold floral patterns for the magazine's December 2009 issue.
Photographed by Lachlan Bailey and styled by fashion editor Nancy Rohde, 'Escape Artist' for Teen Vogue shines the spotlight on fashions from Alexander Wang, Marc Jacobs, Kate Spade, Nanette Lepore, and Diane von Furstenberg.
Implications - Although seasonal, beach wear is a big hit among those looking to style and profile when they hit the beach. Designer swim suits are great, but consumers are looking for something more when they're out of the water. With that in mind, brands have produced a number of hats, towels and loose pieces that allow people to cover up with items that perfectly compliments their swim wear.
What's Driving This Trend
- Vacation-inspired Fashion
- Opportunity for brands to create clothing and accessories that complement swimwear for stylish beach cover-ups.
- Bold Floral Patterns
- Demand for clothing and accessories featuring bold and eye-catching floral prints.
- Nautical Stripes
- Growing interest in clothing and accessories with classic and timeless nautical stripes.
Who This Affects Most
- Fashion
- Fashion brands can tap into the trend by creating beach cover-ups and accessories with unique designs and patterns.
- Swimwear
- Swimwear brands can expand their product offerings by creating complementary cover-ups with vacation-inspired designs.
- Accessories
- Opportunity for hat and towel brands to create stylish and functional pieces that match with swimwear and beach outfits.
