Imaginative Necessary Furniture

Shrub by Zhili Liu Adds Style to Required Functionality

Shanghai designer Zhili Liu wanted to add a little style to the sea of Chinese furniture that considers only function in its design. Indeed, Shrub by Zhili Liu has a dash of style but still plenty of functionality.

An otherwise all white design is dotted with colored bolts which hold the legs in place to the underside of the table. Shrub by Zhili Liu is great minimalist furniture with a hint of personality.

Implications - The demand for nature-inspired products is on the rise in response to the over abundance of technology to have taken over first world nations. Consumers want to lead lives separate from devices, which they commonly associate with work. Corporations looking to appeal to consumers should therefore use nature-inspired design elements in their wares.

Nature-inspired Design
Corporations can appeal to consumers by incorporating nature-inspired design elements in their products.
Minimalist Furniture
There is a growing demand for minimalist furniture that combines functionality with style.
Personalized Furniture
Consumers are seeking furniture with a hint of personality that reflects their individual style.

Industries Being Reshaped

Furniture Manufacturing
Furniture manufacturers have an opportunity to meet the demand for nature-inspired, minimalist, and personalized furniture.
Interior Design
Interior designers can utilize nature-inspired design elements to create stylish and functional spaces.
Retail
Retailers can capitalize on the growing trend of nature-inspired and personalized furniture by offering a wide range of products to appeal to consumers.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 23%
Activity 28%
Freshness 8%

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