The trench coat has become so ubiquitous in fashion, it’s earned its own Internet site. The Burberry ‘Art of the Trench’ website is a continuing celebration of the iconic trench coat created by Thomas Burberry so many years ago.
Offering a digital platform with social networking functionality, the Burberry ‘Art of the Trench’ site will exhibit photos of users’ personal ‘trench coat style,’ and allow visitors to comment and favorite the portraits. For the site’s launch, Burberry Creative Director Christopher Bailey commissioned photographs of trench coat wearers from photographer Scott Schuman of The Sartorialist.
Key Themes Behind This Trend
- Digital Fashion Platforms
- Creating digital platforms that showcase user-generated content and foster social networking in the fashion industry.
- Celebrating Heritage Designs
- Developing websites and online communities that celebrate iconic fashion pieces and their historical significance.
- Collaborating with Influencers
- Partnering with renowned photographers and influencers to promote and capture unique fashion styles.
Where This Applies
- Fashion
- Exploring opportunities to leverage digital platforms and user-generated content to engage with customers and promote brand heritage.
- Photography
- Collaborating with fashion brands to capture unique styles and create compelling visual content for online platforms.
- Social Networking
- Developing social networking platforms tailored for specific industries, such as fashion, to enable users to connect and share their personal styles.
