The brand new Mini lookbook titled: ‘Wash Me’ is a psychedelic look at the famous subcompact auto. Ten Swiss artists, who had absolutely no experience painting cars before, put their brushes to work creating high end graphics and amazing murals.
The Mini ‘Wash Me’ lookbook should be available in time for the holidays, but with only 2,000 volumes available they are bound to sell out fast. Mini’s parent company BMW first merged art with automobiles in their ‘Art Cars’ collection.
Why This Trend Is Growing
- Psychedelic Car Art
- Opportunity for artists and auto companies to collaborate in creating unique and visually striking car designs.
- Limited Edition Lookbooks
- Creating limited edition lookbooks can generate excitement and exclusivity around a brand's product or collection.
- Art Cars
- Exploring the intersection of art and automobiles can result in innovative and eye-catching vehicle designs.
Industries Being Reshaped
- Automotive
- Automobile companies can embrace the trend of psychedelic car art to create limited edition models or collaborate with artists for unique designs.
- Fashion
- Fashion brands can take inspiration from limited edition lookbooks and create exclusive collections that generate hype and demand.
- Art
- The art industry can explore the potential of art cars as a new medium for artistic expression and collaboration.
