Dutch babe Doutzen Kroes models 'Showpieces' in Vogue UK. The stunning supermodel stars in the December 2009 issue of the British magazine as photographed by the famous Patrick Demarchelier. The 10-page editorial alternates between softly-lit color images and muted black and white pictures.
Styled by Miranda Almond, the layout highlights extraordinary looks from Etro, Roberto Cavalli, Alberta Ferretti, Maxmara, Ralph Lauren, Gucci and Oscar de la Renta.
Implications - One of the best ways a company can generate interest in their brand is by ensuring their advertising utilizes a well-known supermodel or celebrity. By leveraging the fame of the model or celeb, companies generate interest from the star's fan base and the media.
What Makes This Trend Stand Out
- Celebrity Endorsements
- Companies can gain interest and media attention by incorporating well-known supermodels or celebrities in their advertising campaigns.
- Editorial Fashion
- Magazine editorials featuring stunning visuals and extraordinary looks from top fashion designers can inspire and influence consumer preferences.
- Photography Styles
- The use of a combination of softly-lit color images and muted black and white pictures in editorial spreads can create a visually captivating experience for viewers.
Sectors Adopting This
- Fashion
- Fashion brands can benefit from partnering with supermodels and celebrities to promote their products and create buzz around their brand.
- Marketing and Advertising
- Marketing agencies can explore the use of celebrity endorsements to enhance brand visibility and create a strong impact in the market.
- Media and Publishing
- Magazine publishers can experiment with different photography styles to create visually stunning and engaging editorial spreads that attract readers and advertisers.
