If you're a rock band with an indie-chic edge and a gaggle of adoring, hipster fans, take a marketing tip from Weezer who released the Weezer Snuggie.
This may be the most brilliant piece of cross-promotion ever and it may very well be the best nod to inane novelties in a long, long time. There are two varieties of the Weezer Snuggie to choose from: straight up blue or a bold zebra print. Both will keep your hipster self warm.
What's Driving This Trend
- Band Merch Snuggies
- Musical artists can create branded snuggies as a quirky marketing tool to appeal to their fan base.
- Hipster Home Goods
- Home goods companies can create products that appeal to the hipster demographic, like quirky blankets or other items
- Novelty Fashion Items
- Retailers can offer novelty fashion items that appeal to customers looking for unique or humorous pieces, like a zebra-print snuggie.
Who This Affects Most
- Music Merchandise
- The music merchandise industry can leverage snuggies and other quirky items to increase sales and appeal to younger demographics.
- Home Goods
- The home goods industry can create products with a unique or quirky design to appeal to younger customers.
- Apparel Retail
- Retailers in the apparel industry can incorporate novelty fashion items to drive sales and appeal to customers looking for unique items.
