Microsoft has officially added to the long list of hated corporate jingles. 'Bing, bing, bing goes the Internet'? Really? The Bing jingle is downright painful, and these poor children were dragged into the melee.
The Bing jingle makes you wonder what Microsoft was thinking. Involving schoolchildren in the battle to defeat Google search is just desperate. The Bing jingle screams desperate, actually. If you get songs stuck in your head easily, then this video is not for you.
Implications - Using YouTube as a marketing outlet has been proven very successful by a variety of brands including Bing, Old Spice and Juicy Fruit. To connect to a younger demographic, cutting edge companies are looking to online video to further their brand awareness and go viral.
Why This Trend Is Growing
- Youtube Marketing
- Companies should explore using YouTube as a marketing outlet to connect with younger demographics and go viral.
- Online Video Branding
- Cutting edge companies are leveraging online video to increase brand awareness and engage with consumers.
- Viral Advertising
- Creating catchy and memorable campaigns that can go viral is a key strategy for successful marketing.
Industries Being Reshaped
- Technology
- Technology companies, like Microsoft, can leverage YouTube marketing and online video branding to connect with consumers and promote their products.
- Advertising
- The advertising industry can benefit from incorporating viral advertising techniques into their campaigns to increase brand visibility and consumer engagement.
- Consumer Goods
- Consumer goods companies, such as Old Spice and Juicy Fruit, can utilize YouTube marketing to reach younger demographics and create viral campaigns.
