Much has been said about the medicinal properties of dark chocolate - it contains anti-oxidants, minerals, and improves mood. But in the USA, Bloomsberry Inc actually packaged their all natural premium dark chocolate in a carton that makes it look like packaged medication, and calls it, tongue firmly in cheek: Bochox, playing on the infamous Botox injections to reduce wrinkles (and facial expression).
Bochox take this further, with print on the package reading: "Confectioner only remedy - keep out of reach of chocoholics", and "for relief from the symptoms of wrinkles and crow's feet"; and the directions read: "Simply break off the desired dosage and consume.
Why This Trend Is Growing
- Cosmeceutical Chocolates
- Cosmetics and food industries can collaborate and create innovative products that provide health benefits and satisfy consumer cravings at the same time.
- Humorous Packaging
- Companies can differentiate their product through quirky packaging design and witty messaging that catches consumers' attention.
- Functional Confections
- Developing confections that provide benefits beyond traditional nutrition can open up new opportunities to compete in the crowded food and beverage market.
Industries Being Reshaped
- Confectionery Industry
- The confectionery industry can leverage the growing demand for functional foods and develop products with specific health claims in collaboration with other industries.
- Beauty Industry
- The beauty industry can explore the potential benefits of food ingredients and collaborate with the food industry to develop innovative cosmeceutical products.
- Packaging Industry
- The packaging industry can help companies create unique, eye-catching packaging designs that reflect the personality of the brand.
