Photo artist, David Dunsmore, from Staffs UK, in an internet hit after recreating Beatles album covers with Lego.
John, Paul, George and Ringo are all identifiable in the Boot-lego Beatles band. Revolver to Legolver in my personal favourite if you consider Heather Mills.
Implications - The use of iconic toys and iconic band covers is just another mash-up meme that pop culture enthusiasts have created. With the development of constant sharing via social media, memes have the potential to increase a fan base. For companies, this is a great way to revive a product. Ideas such as generating a competition to create fan-based art surrounding the product is a great way to create a buzz amongst consumers. The effect of pop culture coinciding with the Internet is beneficial for companies to capitalize on.
What Makes This Trend Stand Out
- Pop Culture Mash-ups
- The trend of mashing up different pop culture icons and trends, like recreating album covers with Lego, can create new and engaging content for social media and provide opportunities for companies to revive and promote their products.
- Fan-based Art Competitions
- Holding fan-based art competitions to create buzz and engagement around a product can be a powerful tool for companies, especially in the age of constant social media sharing.
- Social Media Marketing
- The potential for memes, like the Lego album cover recreations, to increase a fan base and provide free advertisement on social media makes it a valuable tool for companies to consider in their marketing strategy.
Sectors Adopting This
- Toy
- Toy companies can capitalize on the pop culture mash-up trend by creating products that allow consumers to create their own mash-ups, or by collaborating with artists to create fan-based art competitions.
- Music
- Music companies can revive interest in classic albums by teaming up with artists and social media influencers to create fan-based art and content like the Lego album covers, which can generate buzz and build a stronger fan base.
- Marketing
- Marketing agencies can use the pop culture mash-up trend and fan-based art competitions, like the Lego album covers, to provide creative and engaging content for their clients and help them increase their online presence and engagement.
