Dogs as Employees

PetPloyee Brings New Meaning to the Phrase "Working like a Dog"

One of the weirdest websites that I have encountered, PetPloyee, is dedicated to finding jobs for your animal. PetPloyee contains postings for jobs that include online puppy/dog modeling and online cat/kitten modeling.

On PetPloyee, there is also an outside/sales job for dogs that states “Dogs will have to be able to walk at least one hour a day, and be in good physical condition to promote PetPloyee.”

Implications - In today's competitive job market, many consumers are looking to a number of different industries to try and find work. Companies should not underestimate many individuals' desire to work in unconventional fields of employment. Businesses would be wise to consider these various options and create either products or services that address these needs.

Unconventional Employment
Businesses can explore hiring options for unconventional employees, such as animals.
Animal Modeling
Opportunities exist for businesses in the animal modeling industry.
Animal Activewear
Businesses could explore creating activewear for animals in good physical condition, like those promoted by PetPloyee.

Who This Affects Most

Human Resources
Businesses in HR can develop strategies for hiring unconventional employees, such as animals.
Fashion
The animal modeling industry could create opportunities for businesses in fashion to market and promote their products through animal models.
Pet Products
Animal activewear could create opportunities for businesses in the pet products industry to promote and sell their products to pet owners concerned with their animal's physical health.
SCORE
3.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 48%
Activity 36%
Freshness 8%

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