The Aldo contest for shoe-aholics has kicked off. If you’re an aspiring shoe designer or just have a way with the BeDazzler, here’s your chance to become an Aldo collaborator.
Asking shoe-savvy individuals to design a pair of shoes, boots, or a bag—using creative elements like studs, straps, whatever—the Aldo contest will give one lucky DIY-er the chance to collaborate with Aldo for their Fall/Winter 2010 collection. Did I mention the collection will be featured in Teen Vogue?
For more details, visit the Aldo contest page.
What's Driving This Trend
- DIY Fashion
- Aspiring fashion designers could create a DIY kit for consumers to make their own shoes and accessories at home.
- Crowdsourced Design
- Shoe companies could partner with their customers to create lines of shoes designed by consumers.
- Eco-friendly Fashion
- Shoe companies could challenge customers to design shoes that are made from recycled or sustainable materials.
Who This Affects Most
- Fashion
- Fashion companies could integrate DIY elements into their design process to engage customers and drive sales.
- Retail
- DIY fashion could become a new product category in retail stores, offering customizable options for shoes and accessories.
- Fashion Competitions
- Fashion companies could hold contests to discover new design talent and give them the opportunity to collaborate with established brands.
