Inspired by fairytales, NE·TIGER Fur Fashion -- China's first luxury brand based in Shanghai -- launched 12 wedding dresses to woo brides who are obsessed by the prince and princess fantasy.
Each wedding dress matches a famous story such as Thumbelina, Cinderella and The Prince Frog, all of which have the happy ending that every bride is longing for.
Founded in 1992, NE·TIGER now has six designers based in France, Italy and China.
Implications - With as many designers specializing in these fairytale gowns all over the world, you know they are going to be making a major splash on the fashion scene. If you have an upcoming nuptial or just posses a love of fairytales, these are the perfect dresses for you!
Key Themes Behind This Trend
- Fairy Tale Wedding Dresses
- The launch of NE·TIGER's fairytale-inspired wedding dresses presents a trend of incorporating magical elements into bridal fashion.
- Designer Collaboration
- The collaboration of designers from different countries, including France, Italy, and China, points to a trend of global design collaborations in the fashion industry.
- Storybook Aesthetics
- The use of famous storybook themes in NE·TIGER's wedding dresses highlights a trend of incorporating storytelling and fantasy elements into fashion design.
Where This Applies
- Bridal Fashion
- The launch of NE·TIGER's fairytale wedding dresses presents an opportunity for disruption and innovation within the bridal fashion industry.
- Fashion Design
- The global collaboration of designers for NE·TIGER's wedding dresses opens up opportunities for disruptive innovation in the fashion design industry.
- Luxury Goods
- NE·TIGER's luxurious fairytale gowns create new possibilities for disruptive innovation within the luxury goods industry.
