Boulder, Colorado-based Newton Running produces shoes with a low environmental impact, so it makes sense that the company would also want to make environmentally sustainable packaging to ship them in.
Taking a cue from nature,TDA Advertising and Design Newton developed a shoe pea-pod of recycled-pulp with some bamboo fiber added. There is a lip for the rubber-band-secured lid to snap closed. The molded shape of the carton fits the shoes, allows for stacking and eliminates the need for additional packing materials.
Rather than stuffing the shoe insides with paper, the company includes a pair of socks in one shoe and a reusable shoe bag in the other.
What's Driving This Trend
- Eco-friendly Packaging
- There is an opportunity for businesses to create environmentally sustainable packaging that mimics natural shapes and replaces the need for additional packing materials.
- Minimalist Packaging
- There is an opportunity for businesses to create packaging that fits products perfectly, eliminates the need for additional packing materials, and adds value to the consumer experience with additional items.
- Recycled Materials
- There is an opportunity for businesses to use recycled materials, such as recycled-pulp, to create eco-friendly packaging.
Who This Affects Most
- Footwear Industry
- The footwear industry can adopt eco-friendly packaging solutions to reduce their environmental impact while also adding value to the consumer experience.
- Shipping and Logistics Industry
- The shipping and logistics industry can incorporate eco-friendly packaging solutions into their processes to reduce waste and increase efficiency.
- Advertising and Design Industry
- The advertising and design industry can explore ways to create sustainable packaging solutions that are visually appealing and add value to the consumer experience.
