For its 11th consecutive year, Louis Vuitton has released a collection of city guides. The new Louis Vuitton 2010 City Guide edition shows you a different way to visit a city.
In the 2010 City Guide, you can find small boutique hotels, great restaurants, neighborhood pubs, delicatessens, designers, fashion shops, antique shops and more!
Pick up your own Louis Vuitton 2010 City Guide in French or English and enjoy !
Implications - **Re-write. Try to have your implication focusing on what's really unique here -- the fact that a fashion house is coming out with a city guide. Why would they cross industries like that? How and what can other businesses learn from this?
When products continue to periodically release particular product designs -- just like Louis Vuitton does with their collection of city guides -- consumers cannot help their anticipation. Such releases help consumers develop positive brand associations and look forward to the release of annual product designs. Businesses who can keep up with consecutive, periodical releases will develop more momentum and press each year.
Why This Trend Is Growing
- Periodical Releases
- Businesses that can release products periodically can generate anticipation and positive brand associations.
- Brand Momentum
- Consecutive, periodical releases can help businesses build momentum and generate press each year.
- Cross-industry Collaboration
- Fashion houses collaborating with industries outside their domain, such as releasing city guides, can create new disruptive innovation opportunities.
Industries Being Reshaped
- Fashion
- Fashion houses can explore collaborations with industries outside their domain, like hospitality, to create new and unique products.
- Hospitality
- The hospitality industry can consider partnerships with fashion houses to create exclusive city guides and enhance the travel experience for their guests.
- Publishing
- Publishing companies can explore collaborations with fashion houses to create branded city guides as a new revenue stream.
