Reebok and Atmos have put their heads together to create a shoe that celebrates the 20th anniversary of the original Reebok pump. The Reebok Court Victory Pumps comes in both green and purple. I heard if you buy both pairs they throw in a complimentary ‘Barney Falls in a Tar Pit’ DVD.
Perfect to wear with those new skinny jeans, you can check out more on the Reebok and Atmos collaborative effort at the link below.
Key Themes Behind This Trend
- Collaborative Anniversary Shoes
- Collaborative efforts between companies to create celebratory sneakers for anniversaries and milestones.
- Colorful Retro Sneakers
- The revival of retro sneakers in bold and bright colors.
- Complimentary Promotions
- Offering complementary promotions like DVDs or other small items to incentivize customers to purchase multiple pairs of shoes.
Where This Applies
- Athletic Footwear
- The athletic footwear industry can collaborate with fashion and pop culture brands to create limited edition shoes celebrating anniversaries and milestones.
- Fashion Accessories
- Retro sneakers in bold colors can be a new trend in the fashion accessory industry, sold in stores and online.
- Home Entertainment
- The home entertainment industry can provide promotional products like DVDs to be paired with footwear purchases, creating cross-industry promotions.
