Brigitte magazine, a top fashion publication in Germany, has announced a ban on professional models. The editors say they were bothered that models had to be photoshopped to add extra weight to make them look normal. Brigitte magazine now wants to focus on real women.
Brigitte magazine has put a call out to real German women. “Whether it be the 18-year-old A-level student, the company chairwoman, the musician, or the footballer,” real successful women are welcome according to Andreas Lebert, editor-in-chief of Brigitte magazine.
“The whole model industry is anorexic,” according to Lebert. Brigitte magazine also referenced a statistic that models weigh 23 percent less than regular women. The move comes after the surge in ‘real-size’ model news, from healthy runway models to non-photoshopped celebrity spreads.
So, is Brigitte magazine beginning a trend? Or is this a simple publicity stunt? I, for one, can’t wait to see the first real women issue.
Why This Trend Is Growing
- Real-size Models
- The ban on professional models in Brigitte magazine is part of a growing trend towards featuring real women in the fashion industry.
- Body Positivity
- Brigitte magazine's focus on real women highlights the increasing importance of body positivity in the media.
- Authenticity in Fashion
- The move by Brigitte magazine reflects a larger trend in the fashion industry towards promoting authenticity and diversity.
Industries Being Reshaped
- Fashion
- The fashion industry has an opportunity to embrace real-size models and promote body positivity.
- Media
- The ban on professional models in magazines like Brigitte opens up opportunities for showcasing diverse and authentic representations of women.
- Advertising
- The focus on real women in fashion publications presents a disruptive innovation opportunity for brands to shift towards more inclusive and relatable advertising campaigns.
