Re-Urbanized Transportation

The P.U.M.A Segway Redesign Gets You Around the City

Remember the first time you saw a Segway, and you thought it looked ridiculous? Guess who’s about to take ridiculous to the 2.0? The P.U.M.A. Segway Redesign takes the silly appearance and geek appeal of the old school Segway, and then doubles it.

The design and concept team behind this funny-looking contraption explain it as thus, according to TheDesignBlog.org: “[This Segway] breaks the form with several bone lines, leading the eye from front to back rather that top to bottom, and moves closer to the ground for a smooth ride. The two-seater segway connects more emotionally with passengers through its through form and details.”

All this sounds fine and good, but at the end of the day, the P.U.M.A. Segway Design is still just a Segway.

Urban Mobility Solutions
Design and create urban mobility solutions using innovative designs and technologies such as the P.U.M.A Segway Redesign.
Personal Transportation Devices
Develop and market new personal transportation devices for urban commuters or travelers, taking inspiration from the P.U.M.A Segway Redesign.
Green Transportation
Invent and promote new methods of transportation that are environmentally-friendly and energy-efficient, such as the P.U.M.A Segway Redesign.

Industries Being Reshaped

Automotive Industry
Explore the potential for incorporating Segway-like designs and technologies into the automotive industry through strategic partnerships, acquisitions or joint ventures.
Technology Industry
Collaborate with innovators and designers to create new personal transportation devices or mobility solutions for urban commuters using advancements in technology, as seen in the P.U.M.A Segway Redesign.
Tourism Industry
Introduce new, fun and eco-friendly alternatives to traditional modes of transportation such as bikes or buses by adapting the P.U.M.A Segway Redesign for tourism activities.
SCORE
4.1 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 62%
Activity 54%
Freshness 8%

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