Drug-Detecting Makeup

The '2 Love My Lips' Glosses Check for Date Rape Drugs

These lip-plumping glosses by 2 Love My Lips not only beautify your pucker, but can also tell you if you’ve got a tampered-with drink on your hands.

The glosses are equipped with two drug-testing cards that can detect GHB and Ketamine, chemicals considered date rape drugs that render you incapacitated. The 2 Love My Lips glosses “aim to bring safety and beauty to the finger tips of women of all ages,” according to the company’s mission statement.

Visit the 2 Love My Lips site to learn how to use these glosses to keep yourself safe.

Safety-conscious Cosmetics
Opportunity for beauty brands to develop products that prioritize personal safety alongside makeup performance.
Wearable Technology for Safety
Incorporating sensors and detection technology into wearable items such as jewelry to detect harmful chemicals or substances.
Personal Safety Convenience
Innovating combinations of personal safety technology with common, everyday items such as makeup products for convenient access.

Where This Applies

Cosmetics
Opportunity for cosmetic companies to innovate and enter the safety-conscious makeup market by incorporating sensors and detection technology into their products.
Wearable Technology
Wearable technology industry can expand by creating safety-focused items such as jewelry or clothing that can alert the wearer to hazardous substances nearby.
Personal Safety Tech
Companies producing personal safety technology can partner with everyday-use manufacturers such as makeup brands to offer consumers easy access to personal safety tools.
SCORE
3.1 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 62%
Activity 23%
Freshness 8%

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