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Chewy Furniture Protection

Conserve Your Legs With This Dog Toy Cover from Gaia and Gino

— October 8, 2009 — Art & Design
The Chew Leg dog toy cover from Gaia and Gino is a functional dog toy made of natural rubber. Designed by Jennifer Yoko Olson for Gaia and Gino, this conservational cover wraps around chair or table legs to protect them from the jaws of rambunctious puppies. 

The Chew Leg dog toy cover measures 2.6” x 11.3” x 3.9” so it’s suitable for most dining or office chairs, tables or desks. It comes in six vibrant colors. At $19.99 each, the covers are cheaper than obedience classes or replacing your furniture, but we suggest investing in the classes and the covers (just in case).
Trend Themes
1. Pet Furniture Protection - The rise of functional pet products like the Chew Leg dog toy cover provide opportunities for disruptive innovation in the pet industry to create more furniture protection solutions.
2. Sustainable Pet Products - Gaia and Gino's natural rubber Chew Leg dog toy cover aligns with the need for sustainable and eco-friendly pet products, enabling businesses to develop a range of eco-friendly pet products.
3. Multi-purpose Pet Products - The Chew Leg dog toy cover's ability to protect furniture while acting as a functional dog toy demonstrates the potential for multi-purpose pet products to disrupt industries like furniture and home goods.
Industry Implications
1. Pet Products - The Chew Leg dog toy cover from Gaia and Gino exemplifies an opportunity for disruptive innovation with pet products designed to solve common problems such as furniture protection.
2. Furniture - The Chew Leg dog toy cover brings disruptive innovation opportunities to the furniture industry by addressing the common pet owner problem of furniture damage.
3. Home Goods - Functional pet products like the Chew Leg dog toy cover provide disruptive innovation opportunities in the home goods industry by addressing multiple use cases and incorporating sustainability.
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