The New Balance 070, a vegan-friendly trail shoe, is now available in stores. It uses material-saving design and eco-friendly materials like rice husk rubber, water based adhesives and reduced impact synthetics.
According to the shoe's website, the NB70 is “made with a reduced waste design and recycled materials†and will help you “step into a smaller carbon footprint.â€
The crunchy apple green color is a nice granola touch too!
Implications - The featured video is a short animated clip that tells you a bit about the shoe and shows off its unique design. The eco-friendly New Balance show was made to be super comfortable, lightweight and durable. A bonus is that it is also completely affordable!
Key Themes Behind This Trend
- Eco-friendly Footwear
- There is an opportunity for shoe manufacturers to embrace eco-friendly designs, using recycled materials and adopting a reduced waste strategy.
- Sustainable Fashion
- Sustainable fashion incorporating eco-friendly manufacturing processes, including material-saving designs, is a growing trend in the fashion industry.
- Vegan Shoes
- Vegan-friendly shoes that do not use any animal products in the manufacturing process are becoming increasingly popular and represent an opportunity for businesses to tap into this market.
Where This Applies
- Footwear Manufacturing
- Shoe manufacturers can explore eco-friendly manufacturing processes and incorporate recycled materials into their designs to meet rising customer demand for sustainable fashion.
- Fashion Industry
- Adopting eco-friendly manufacturing processes, such as using material-saving designs and recycled materials, for clothing and footwear can lead to new business opportunities and market growth in the fashion industry.
- Retail Industry
- Retailers can cater to the growing demand for eco-friendly products by stocking sustainable and vegan-friendly footwear options, providing a competitive advantage and meeting consumer expectations for ethical and responsible consumption.
