Flame-Tastic Manes

The Vivienne Westwood Spring 2010 Collection Shocks the Audience

Reigning supreme in the kingdom of quirk, the Vivienne Westwood Spring 2010 collection certainly delivered.

With frizzed-out flame-colored hair piled high that defied gravity on the model's heads, they embodied all that is the orange-maned Westwood.

Makeup for the Vivienne Westwood Spring 2010 collection was a pale, pallid, palette of completely white canvases with large drops of blood blotted on or around the area that is the models lips.

Undeniably enjoyable, the wild hair and makeup did not, as some editors speculated, take away from the garments -- instead, they enhanced them.

Flame-colored Hair
There is an opportunity for disruptive innovation in the beauty industry by developing new products and techniques for achieving flame-colored hair.
Quirky Hair and Makeup
The fashion and beauty industries can explore disruptive innovation by embracing and incorporating quirky and unconventional hair and makeup styles in their collections and campaigns.
Pale and Blotchy Makeup
There is potential for disruptive innovation in the cosmetics industry by creating new makeup products that imitate the pale and blotchy makeup look featured in the Vivienne Westwood Spring 2010 collection.

Sectors Adopting This

Beauty
The beauty industry can seize the opportunity for disruptive innovation by exploring new products and techniques for achieving unique and unconventional hair colors and styles, as seen in the Vivienne Westwood Spring 2010 collection.
Fashion
The fashion industry can embrace disruptive innovation by incorporating quirky and unconventional hair and makeup styles, like the ones showcased in the Vivienne Westwood Spring 2010 collection, into their designs and runway shows.
Cosmetics
The cosmetics industry can capitalize on the trend of pale and blotchy makeup by developing new products and techniques that imitate the unique and avant-garde makeup look featured in the Vivienne Westwood Spring 2010 collection.
SCORE
2.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 17%
Freshness 8%

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