Photographer Greg Kadel captures model Eniko Mihalik in Numero 107 for the magazine's October 2009 issue. The Hungarian model also graces the cover of the issue wearing a flame-red coat and heavily lined eyes.
In the accompanying editorial the sexy strutter wears all black outfits while spending some time relaxing and posing in a sunny field. Kadel's color-saturated, slightly washed-out images really highlight Mihalik's modern looks.
Implications - One of the best ways a company can generate interest in a product is by creating advertising that features unabashed sex appeal. The ads immediately garner attention for their alluring and controversial subject matter. They draw interest from fans of the brand, the media looking for a controversy to cover, and outsiders who find the marketing intriguing.
What's Driving This Trend
- Provocative Advertising
- Companies can generate interest in their products by creating advertising that features unabashed sex appeal.
- Color-saturated Photography
- Color-saturated, slightly washed-out images like those by Greg Kadel can be used to highlight modern looks in fashion photography.
- Outdoor Shoots
- Outdoor photo shoots, like those of model Eniko Mihalik in a sunny field, can add a natural and carefree element to fashion editorials.
Who This Affects Most
- Fashion
- The fashion industry can use color-saturated, slightly washed-out outdoor photography to showcase modern looks and add a natural and carefree element to fashion editorials.
- Cosmetics
- Cosmetics companies can use provocative advertising to generate interest in their products and draw attention from fans of the brand, the media, and outsiders who find the marketing intriguing.
- Media
- Media companies can draw attention from readers and viewers by covering provocative advertising and featuring color-saturated photography and outdoor shoots in their publications.
