Here’s a quirky little collaboration for your viewing pleasure. Japanese fashion house Comme des Garçons has teamed up with Finnish furniture designer Artek to create a unisex scent called ‘Standard.’
The actual fragrance was from the genius mind of Comme des Garçons scent designer Christian Astuguevieille, while the name comes from Artek co-founder Alvar Aalto in reference to his standards when it comes to furniture design.
Innovations are really stretching out these days, especially when we see collaborative scents between furniture and fashion companies. I’m on board!
What's Driving This Trend
- Collaborative Scents
- This trend of collaborative scents between furniture and fashion companies presents an opportunity for disruptive innovation in the fragrance industry.
- Unisex Fragrances
- The release of gender-neutral fragrances is a trend that provides opportunities for disruptive innovation in the beauty and skincare industry.
- Brand Collaborations
- Brand collaborations are becoming more popular and could lead to opportunities for disruptive innovation in various industries.
Who This Affects Most
- Furniture Design
- The collaboration between Artek and Comme des Garcons presents an opportunity for disruptive innovation in the furniture and home decor industry.
- Fashion
- The trend of brand collaborations, such as this partnership between Artek and Comme des Garcons, presents new opportunities for disruptive innovation in the fashion industry.
- Fragrance
- The release of a new unisex scent by Artek and Comme des Garcons presents opportunities for disruptive innovation in the fragrance industry.
