Check out the images from Coco Rocha in Vogue Korea's 'Legend of Fall' spread for October 2009!
Photographed by Tony Kim, the spread features supermodel Rocha in a mysterious victorian setting—a seemingly empty and decrepit house with a creepy ladder among its various eerie furnishings. Rocha's companion is a small black bird, which appropriately complements her often black and goth-themed ensembles of black coats, hosiery and outrageously high oxfords.
Implications - With vibrant color-blocking becoming the primary way fashion editorials captivate consumer attention, certain fashion houses are now turning to gothic aesthetics to differentiate themselves from their peers. Corporations may simply differ from industry patterns in order to garner the attention of competition and consumers alike.
What Makes This Trend Stand Out
- Gothic Aesthetics
- Fashion brands may differentiate themselves by adopting gothic aesthetics in their collections and marketing materials.
- Victorian-inspired Fashion
- Fashion designers can take inspiration from the Haunted Baroque Editorials to create Victorian-inspired fashion collections.
- Dark and Mysterious Imagery
- Advertising agencies can use dark and mysterious imagery in their campaigns to captivate consumer attention and differentiate their clients from competitors.
Sectors Adopting This
- Fashion
- Fashion brands can differentiate themselves from competitors by adopting gothic aesthetics in their collections and marketing materials, inspired by the Haunted Baroque Editorials.
- Advertising
- Advertising agencies can use the dark and mysterious imagery in their campaigns to captivate consumer attention and help their clients stand out from competitors.
- Photography
- Photographers can incorporate Haunted Baroque Editorials elements to create dark, mysterious and gothic-inspired photoshoots.
