As Karl Lagerfeld's longtime muse, the Elle Italia Baptiste Giabico editorial has the ridiculously good-looking model airbrushed as a manequin and doing a very accurate impression of a Ken doll.
Styled by head designer of Chanel, Lagerfeld also photographed the Elle Italia Baptiste Giabico spread for the magazine's October issue.
The editorial consists of a mostly shirtless Baptiste Giabico which I am sure his minion of female fans will be more than happy about.
Implications - Sex-charged imagery is still quite an effective marketing strategy as consumer demand for it is always high. Corporations that normally don't employ this marketing strategy may consider doing so to attract new customers.
What Makes This Trend Stand Out
- Sex-charged Imagery
- Corporations can consider using sex-charged imagery as a marketing strategy to attract new customers.
- Airbrushed Models
- Brands can explore the use of airbrushed models to create unique and striking visuals.
- Ken Doll Aesthetic
- The Ken doll aesthetic can inspire innovative fashion and beauty products that cater to a more stylized and artificial look.
Sectors Adopting This
- Fashion
- Fashion brands can incorporate sex-charged imagery and the Ken doll aesthetic into their marketing campaigns and product designs.
- Cosmetics
- Cosmetics companies can explore the use of airbrushed models to showcase the effects of their products.
- Magazines
- Magazines can attract readers by featuring editorial spreads that experiment with sex-charged imagery and airbrushing techniques.
