Captivating Capes

Model Lindsey Wixson Enchants Readers in Lula's 'Wander Bird'

The ginger-haired model Lindsey Wixson (the spitting image of supermodel Lily Cole) roams the countryside in photographer Damon Heath’s editorial, ‘Wander Bird.' The sunlit, outdoor shoot appears in the ninth edition of Lula Magazine. The quirky bi-annual publication has become a premier source for ethereal and charming editorials. It seems that Lindsey Wixson, an up-and-coming modeling star who recently opened Prada’s Spring 2010 show in Milan, has changed her hair color from ash blond to the unique chestnut that makes her rosebud pout stand out in ‘Wander Bird.'

Ethereal Photography
There are opportunities for disruptive innovation in the photography industry by creating ethereal and enchanting editorial shoots like those seen in Lula Magazine's 'Wander Bird'.
Model Transformation
Innovations in beauty and fashion could include unique hair transformations, like Lindsey Wixson's change from ash blond to chestnut, to make models stand out in editorials and fashion shows.
Quirky Bi-annual Publications
There is potential for disruptive innovation in the publishing industry by creating niche bi-annual magazines that offer captivating and charming content, like Lula Magazine.

Who This Affects Most

Photography
The photography industry has opportunities for disruption by focusing on capturing ethereal and enchanting images in editorial shoots.
Beauty/fashion
Innovations in the beauty and fashion industries could include unique hair transformations and make-up techniques to make models stand out in photo shoots and fashion shows.
Publishing
The publishing industry can be disrupted by creating niche bi-annual magazines that offer captivating and charming content.
SCORE
5.0 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 86%
Activity 57%
Freshness 8%

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