Channeling the ever-appealing hipster style, Barneys' New York styles top models Viktoriya Sasonkina and Karlie Kloss in edgy designs for Barneys CO-OP. The CO-OP is a stand-alone department of the famed retailed that offers offers casual apparel and accessories catered to a younger market.
In the Fall 2009 Barneys CO-OP catalogue Sasonkina and Kloss wear pieces by Alexander Wang, Hussein Chalayan and Rag & Bone as they make a little mischief in a warehouse setting. Asymmetrical hair-cuts and dark black lips round out the punkish hipster look.
Key Themes Behind This Trend
- Hipster High Fashion
- The trend of embracing the hipster sub-culture in high fashion has gained traction and is an opportunity for established brands to appeal to younger markets.
- Alternative Model Casting
- Alternative models, such as those with asymmetrical haircuts and dark makeup, are being used more frequently in high-end fashion campaigns as a way of appealing to a more diverse consumer base.
- Edgy Fashion Designs
- The use of fashion designs with an edgy, punk aesthetic, including those by designers like Alexander Wang and Rag & Bone, is becoming more popular in high-end fashion is an opportunity for smaller indie labels to cater to this emerging trend.
Where This Applies
- Fashion Industry
- The high fashion industry is being disrupted by the emergence of the hipster aesthetic, which is leading to new opportunities for established brands and emerging designers alike.
- Modeling Industry
- The alternative and diverse style of models, including those with asymmetrical haircuts and unique looks, is creating opportunities for underrepresented groups in the fashion industry.
- Retail Industry
- The use of alternative models and edgier designs in high-end fashion campaigns is creating new markets and opportunities in retail for both stocked labels and emerging designers.
