Jesus Hair Editorials

Patrick Petitjean is 'On the Road' in Vogue Homme

If Jesus were a biker, he’d look like Patrick Petitjean in the recent Vogue Homme International. The editorial ‘On the Road’ places supermodel Patrick Petitjean with the lovely Eniko Mihalik on a dusty motorcycle journey.

Photographed by Mario Sorrenti and styled by Vogue Paris Fashion Director Emmanuelle Alt, the always-original male model graces the biker-themed denim editorial with his usual intense grace. Petitjean and Mihalik cruise down dirt roads, lounge in the grass and take the requisite cigarette break. With his trademark beard and unkempt appearance, Patrick Petitjean maintains his image as the consummate modern rebel.

Biker-themed Editorials
Opportunity to create more fashion editorials with a biker theme, showcasing the contrast between edgy and glamorous styles.
Unconventional Male Models
Disruptive opportunity to feature male models with unique looks, such as unkempt appearances and trademark beards, to challenge traditional beauty standards.
Dusty Motorcycle Journeys
Innovation opportunity to incorporate dusty motorcycle journeys as a concept for fashion shoots, evoking a sense of adventure and ruggedness.

Industries Being Reshaped

Fashion Photography
Opportunity for fashion photographers to explore unconventional themes and showcase the versatility of their work in capturing different styles and atmospheres.
Fashion Modeling
Disruptive opportunity for the fashion industry to embrace diverse male models with non-traditional looks, expanding the definition of beauty and masculinity.
Fashion Styling
Innovation opportunity for fashion stylists to create unique concepts, blending edgy and glamorous elements, and challenging conventional fashion norms.
SCORE
5.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 82%
Freshness 8%

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