Hurricanes, tornados, earthquakes, tsunamis... none of these naturally occurring disasters can even come close to the entirely avoidable hair disasters of this century.
In a collaboration with Maxim magazine, AXE is sponsoring a “Hair Crisis Relief” contest where readers can send in pictures of a friend or significant other who is completely oblivious and whose hair disasters are in dire need of a trim.
Hair disasters aside, the four lucky (clueless) contest winners get to spend a weekend in Las Vegas complete with a much-needed personal makeover and a chance to hang with the Hometown Hotties of Maxim.
Check out the gallery of Maxim (dis)approved contestants.
What's Driving This Trend
- Personal Grooming
- Companies can explore innovative products and techniques to rescue individuals from hair emergencies and improve their looks.
- Crowdsourced Contests
- Businesses can leverage user-generated content, via photos or videos of hair disasters, to engage audiences and showcase their brand.
- Experience-based Promotions
- Enterprises can develop unique promotional events, like a weekend makeover, to enhance customer loyalty and drive sales.
Who This Affects Most
- Beauty and Personal Care
- Companies within this industry can create new products and services to help consumers avoid or manage hair catastrophes.
- Publishing and Media
- Organizations within this sector can launch online contests, like Maxim's Hair Crisis Relief, to grow their audiences and increase engagement.
- Hospitality and Entertainment
- Businesses within this industry can create memorable experiences, such as a Vegas makeover weekend, to attract and retain customers.
