Once upon a time, a person had to be good looking to be a model. For Fall 2009, clothing line Deluxe bucked that trend by using models who look like weirdos. Decked out with porn staches, and unruly hair, these men are none too sexy. In fact, they’re kind of awkward.
Anyway, the actual Fall 2009 Deluxe clothing line is quite fashionable and easy to wear, if you can get past the unattractive models.
Implications - Consumers are looking for designs they can relate to. Products that use familiar materials appeal to shoppers who want to feel a relation to the purchases they make.
Key Themes Behind This Trend
- Nontraditional Models
- Brands are using models with unconventional appearances to appeal to consumers looking for relatable designs.
- Relatable Fashion
- Apparel brands are creating clothing lines that use familiar materials to connect with consumers.
- Non-conformist Aesthetics
- More fashion brands are adopting unconventional aesthetics to create unique and attention-grabbing campaigns.
Where This Applies
- Fashion
- Fashion brands have the opportunity to use nontraditional models and materials to create more relatable and attention-grabbing designs and campaigns.
- Advertising
- Marketers can leverage the use of nontraditional models and aesthetics to create disruptive and unique campaigns for brands across various industries.
- Photography
- Photographers have the opportunity to explore creative and unconventional styles to capture the essence of nontraditional models and aesthetics in campaigns.
