You wouldn’t expect a website to be able to illustrate how a body lubricant works but the K-Y Intense Satisfaction Lab makes a solid effort. Created with agency Mother New York and Grow Interactive, the K-Y Intense Satisfaction Lab is a website that provides consumers with a full interactive—if not firsthand—experience of K-Y’s newest female arousal gel, K-Y Intense.
Upon entering the K-Y Intense Satisfaction Lab, a user can choose to enter one of three rooms, where they can explore the benefits of the product and watch and learn the science behind it. They can also conduct little experiments in the Reaction Room and find out how “intense” the product really is through explosions, volcanic eruptions, blooming flowers, and reproducing bunny slippers.
Key Themes Behind This Trend
- Interactive Arousal Sites
- Interactive websites that simulate product experiences are an emerging trend in the adult industry.
- Female Arousal Gels
- The popularity of female arousal gels is on the rise, creating opportunities for disruptive innovations in the personal care industry.
- Science-backed Product Experiences
- Consumers are increasingly interested in interactive experiences that provide scientific explanations, presenting opportunities for disruptive innovations in education and marketing.
Where This Applies
- Adult Entertainment
- Interactive arousal sites are disrupting the adult entertainment industry by offering unique and immersive experiences.
- Personal Care
- The growing demand for female arousal gels is creating new opportunities for disruptive innovations in the personal care industry.
- Education and Marketing
- Science-backed product experiences are disrupting education and marketing industries, offering interactive and engaging ways to showcase products and explain their benefits.
