Michael Jackson tributes are a dime a dozen right now. Everyone is doing something or saying something that tries to expresses their feelings at his loss. The MTV Video Music Awards are presenting a tribute to honor him, and the Michael Jackson MTV ad for it goes beyond anything words can say.
The Michael Jackson MTV ad is set on a busy New York street, a cab driver and his fare notice that a sparkly glove falls onto their windshield. Then another, and another, until the sky literally rains Michael Jackson gloves. It is a moving, and slightly humorous teaser for the tribute.
Check out the video for the ad itself.
Why This Trend Is Growing
- Michael Jackson Tribute
- Disruptive innovation opportunity: Creating innovative memorial experiences that go beyond traditional methods of tribute.
- Humorous Advertising
- Disruptive innovation opportunity: Incorporating humor into advertising campaigns to captivate audiences and leave a lasting impression.
- Interactive Marketing
- Disruptive innovation opportunity: Utilizing interactive elements in marketing campaigns to engage consumers and create memorable experiences.
Industries Being Reshaped
- Entertainment
- Disruptive innovation opportunity: Developing new ways to engage audiences through immersive entertainment experiences that honor icons like Michael Jackson.
- Advertising
- Disruptive innovation opportunity: Embracing humor as a strategy to disrupt traditional advertising approaches and leave a lasting impact on consumers.
- Marketing
- Disruptive innovation opportunity: Exploring interactive marketing techniques that blur the boundaries between traditional advertising and consumer participation.
