Crazy Catwalker Crops

Models Get Hair Makeovers for Spring 2010

Model makeovers are hardly uncommon, but with Spring 2010 Fashion Weeks just around the corner, many models have been seem around town with modified looks. Famous catwalkers including Canadian Irina Lazareanu, Daul Kim, Vogue favorite Caroline Trentini, Ali Stephens and Alyona Osmanova have all had their locks layered, lightened (or re-darkened in the case of Kim) or lopped-off. It seems like trimmed tresses are in for Spring 2010.

Image Sources: Alyona | Ali | Daul | Irina | Ali Before | Irina Before | Alyona Before | Daul Before | Caroline Before

Modified Model Looks
The trend of models getting hair makeovers for Spring 2010 Fashion Weeks presents disruptive innovation opportunities in the beauty and fashion industry.
Layered Locks
The rising popularity of layered haircuts among famous catwalkers opens up disruptive innovation opportunities in the hairstyling industry.
Trimmed Tresses
The trend of trimmed tresses for Spring 2010 creates disruptive innovation opportunities in the haircare and salon industry.

Industries Being Reshaped

Beauty
The beauty industry can capitalize on modified model looks by offering new hairstyles and hair products.
Fashion
The fashion industry can embrace layered locks as a new trend and incorporate it into their runway shows and fashion campaigns.
Hairstyling
The hairstyling industry can seize the opportunity of trimmed tresses to offer innovative haircutting techniques and styles to their clients.
SCORE
2.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 12%
Freshness 8%

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