Doe-Eyed Lookbooks

Aquascutum Autumn/Winter 2009 Channels Garland & Hepburn Innocence

When I saw these images of the Aquascutum Autumn/Winter 2009 lookbook, I thought immediately of the understated elegance of Audrey Hepburn and a young Judy Garland. The doe-eyed innocence that the model possesses showcases the luxurious neutral separates perfectly.

Click through the gallery above to see more images from the Aquascutum Autumn/Winter 2009 lookbook, and keep clicking for more elegant fall fashions.

Implications - Neutral colors are making it big in the world of fashion. The minimalist style is one that consumers want as an alternative to some of the overly eccentric outfits that are on the market. Brands incorporating single tones provide consumers with fashion that implies sophistication and maturity that some prefer.

Neutral Colors
Brands incorporating single tones provide consumers with fashion that implies sophistication and maturity.
Minimalist Style
Consumers want an alternative to some of the overly eccentric outfits on the market.
Luxurious Separates
There is a demand for understated elegance in fashion, reminiscent of Audrey Hepburn and Judy Garland.

Industries Being Reshaped

Fashion
Fashion brands can capitalize on the trend of incorporating neutral colors and minimalist styles.
Luxury Goods
Luxury brands can offer sophisticated and elegant separates to meet the demand for understated fashion.
Retail
Retailers can curate collections that embrace the doe-eyed innocence trend and provide consumers with elegant fall fashions.
SCORE
2.0 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 2%
Freshness 8%

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