With all the fuss and popularity of the "Transformers" movie that came out this summer, people around the world are probably trying to make themselves in to human transformers. Here is an individual that was able to change his appearance from a robot into a Chevy Camaro without any photo-trickery.
The morphing takes place in three stages; the first is of the Bumblebee transformer standing up, then of the man kneeling on the ground and bringing his body together, and the last is the amazing result of a Camaro.
Now, if only the car could run.
Why This Trend Is Growing
- Human-to-car Transformations
- As seen in the viral video of a man morphing into a Chevy Camaro, there is an opportunity to explore how technology can further aid in the transformation process.
- Interactive Marketing
- Brands can take advantage of the hype around the Transformers franchise by creating interactive experiences that give consumers the ability to transform into various objects and vehicles.
- Augmented Reality
- Using augmented reality technology, individuals can transform into their favorite characters or even different types of vehicles through their mobile devices, creating new immersive experiences.
Industries Being Reshaped
- Automotive
- The entertainment crossover of Transformers and cars presents an opportunity for automotive companies to link their product to the popular franchise for promotional purposes.
- Film and Entertainment
- The wildly popular Transformers franchise and its fan culture can be further capitalized on via merchandise and digital offerings that allow consumers to immerse themselves in the world of the Transformers.
- Technology
- Developing real-life, transformative tech that can bring the phenomenon of the 'Transformers' to life can have applications beyond entertainment, including robotics and prosthetics.
