This season brings yet another 80s-inspired fashion phenomenon to the fashion forefront: cross-body bags. Spotted on the catwalks of Phillip Lim, Mulberry and Isabel Marant (to name a few), and on celebs from Taylor Momsen to Kate Bosworth and even Brad Pitt, postman-style bags were slung casually across torsos almost as an afterthought--albeit a very chic, stylish and functional afterthought.
Even if we can’t appreciate the comeback of acid-washed jeans or leg warmers, at least we can be happy that the 80s did give us this super-useful accessory. We live in a time when women (and men) really need secure and hand-liberating storage for laptops, BlackBerry devices, iPods and other gadgets. The cross-body bag fits the bill.
Plus, designers are working hard to give this retro revival a modernized touch with sculpted new shapes, zipper and chain hardware, and extra-luxe fabrications like buttery-soft leather--so they really can't be confused with the mailman's.
Key Themes Behind This Trend
- Cross-body Bags
- The resurgence of cross-body bags from the 80s creates an opportunity for innovative designs that solve modern storage needs.
- Retro Revival
- Reviving retro fashion trends from past generations creates an opportunity for designers to modernize styles with new materials and functionality.
- Functional Fashion
- The growing need for secure and functional storage solutions for gadgets creates an opportunity for designers to create stylish and functional accessories.
Where This Applies
- Fashion
- The fashion industry can innovate by creating lightweight and flexible cross-body bags with modern elements for everyday use.
- Technology
- The technology industry can partner with fashion designers to create cross-body bags that combine storage with gadget functionality.
- Retail
- The retail industry can capitalize on the resurgence of cross-body bags by stocking and marketing a wide range of styles and designs to appeal to a diverse customer base.
