Many people take typography seriously, as we all saw in the movie 'Helvetica,' and graphic artist Chris Labrooy could also be said to fall into this category. Recently, he designed a typeface based on creations by architects and designers.
The results are certainly quirky. Chris Labrooy's typography uses building and furniture designs from the likes of design heavyweights like Frank Gehry, Ettore Sottsass and Toyo Ito.
Implications - Taking inspiration from art and design in various fields can significantly improve one's own work. Instead of ignoring the innovations from competing companies, businesses can benefit from these developments by incorporating valuable ideas from these other fields of work. That way, companies will always be aware of improvements by leading competitors as well as attain motivation for their own work.
What Makes This Trend Stand Out
- Innovative Typography
- Exploring new ways of creating typefaces by taking inspiration from various design fields.
- Cross-industry Collaboration
- Collaborating with leading organizations from other fields to gain ideas and inspiration.
- Building-inspired Design
- Designing products and services by taking inspiration from architectural and furniture designs.
Sectors Adopting This
- Graphic Design
- Using architecture and furniture designs to create new typefaces for various projects.
- Architecture and Interior Design
- Collaborating with graphic designers to create innovative typography for building designs and interior spaces.
- Marketing and Advertising
- Utilizing building-inspired typography to create unique marketing and advertising campaigns for various brands.
