Recently Luzinterruptus.com, a Madrid-based collective specializing in guerrilla interventionsm, drew attention to public urinating. By installing “Public Toilets†in places they chose with their noses, they're hoping the smell convinces people to stop this antisocial behavior.
Luzinterruptus used 80 urinals like those used in hospitals for the project. They filled them with yellow-colored water and added a small light. The poetic photos above by Gustavo Sanabria give the protest even more power.
Implications - Consumers respond positively to media campaigns that utilize art because they engage consumers cognitively rather than explicitly stating a corporation's desired message. As a publicity stunt, corporations may consider exhibiting some sort of art installation in public spaces to communicate company causes.
What's Driving This Trend
- Artistic Activism
- Opportunities for disruptive innovation by blending art and activism to engage consumers and communicate important messages.
- Guerrilla Interventions
- The rise of guerrilla interventions as a creative method to address social issues and promote behavior change in public spaces.
- Anti-social Behavior Campaigns
- Increasing demand for innovative campaigns that tackle anti-social behaviors through creative and attention-grabbing installations.
Who This Affects Most
- Advertising
- Opportunities for disruptive innovation in advertising by incorporating artistic interventions to create impactful and memorable campaigns.
- Urban Planning
- The need for innovative urban planning solutions that address issues like public urination through creative interventions and installations in public spaces.
- Public Health
- Opportunities for disruptive innovation in public health campaigns by using art installations to raise awareness and promote behavior change related to anti-social behaviors.
