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Paper Bag Fashion

Sasha Pivovarova Wears High Fashion Scraps for W Magazine

— August 22, 2009 — Pop Culture
For the September issue of W Magazine, model Sasha Pivarova stars as a 'Paper Bag Princess,' wearing torn high fashion shopping bags.

The W Magazine issue with Sasha Pivarova shows the model homeless on the street wearing torn Dior and Prada bags among others. Maybe this is a recession theme, but there are more and more paper looks appearing. Take a look at the paper bag images by Craig McDean above.

Implications - After a brief look at the image, it is undeniable that Sasha Pivovarova looks simply stunning in this W Magazine spread. Leave it up to W Magazine to be on the forefront of high-impact looks like these!
Trend Themes
1. Sustainable Fashion - Exploring the use of recycled materials in high fashion can lead to disruptive innovation opportunities.
2. Recession Fashion - Creating fashion that reflects the economic climate can open up new markets and trends.
3. Alternative Materials - Finding innovative materials to replace traditional textiles can revolutionize the fashion industry.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of using paper bags and explore new design possibilities.
2. Luxury Goods - Luxury brands can leverage this trend to create unique and exclusive paper bag fashion items.
3. Sustainability - The sustainability industry can promote the use of recycled materials in fashion to reduce environmental impact.
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