Print publication Entertainment Weekly is taking advertising to a whole new level as they will be featuring advertisements on their pages with audio and video components.
The ads in question are from television network CBS and popular beverage, Pepsi. The advertisements will be played on ultra thin video players embedded into the glossy pages and readers will find themselves face-to-face to with stars from their favorite CBS shows.
Entertainment Weekly will begin featuring these video ads in issues beginning next month.
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Key Themes Behind This Trend
- Video-print Advertising
- The integration of video ads in print media provides a disruptive opportunity in the advertising industry for more interactive and engaging campaigns.
- Interactive Print Advertising
- Interactive print ads allows for new experiences with more creative and immersive storytelling, potentially revolutionizing traditional print marketing.
- Multimedia Print Advertising
- The combination of video, audio, and print elements creates a unique and attention-grabbing advertising format, which can open up new avenues for businesses to target their audiences.
Where This Applies
- Advertising and Marketing Industry
- The advertising and marketing industry can embrace this new form of print advertising to create compelling content that encourages customer engagement and brand recognition.
- Print Media Industry
- The print media industry can take advantage of the advancements in technology to innovate and adapt to the changing preferences and needs of their audience by integrating multimedia elements to their content.
- Consumer Electronics Industry
- The development of ultra-thin video players for advertising purposes can create a new market for consumer electronics, presenting a new opportunity for growth and expansion.
