If you think your business card doesn’t quite represent how much you’re worth, consider putting your image on a mock billion-dollar bill.
Billionaire Stewart Rahr – who goes by “Stewie Rah Rah”, ranks 397 on the Forbes 400 list of the wealthiest Americans, and whose deep tan evokes nicknames such as the “drugstore cowboy” (he is a pharmaceutical distributor and lender to pharmacy franchises) – gives out cards with his image on fake billion-dollar bills. So you know just how much money he has.
The images on the cards are not just of Rah Rah, however. Some show him golfing with Donald Trump and Bill Clinton. So you know just who he’s hanging out with, too.
Not only that, the backs of the cards show a picture of his $45 million Hamptons home, so you know just where he’s living, as well.
As if all that isn’t conspicuous enough already, some of Rah Rah’s cards also bear the slogan, “If I don’t tell you how great I am, who will?”
Ah, words of wisdom.
Key Themes Behind This Trend
- Personalized Billion-dollar Business Cards
- Disruptive innovation opportunity: Creating a platform or service that allows consumers to create their own personalized billion-dollar business cards.
- Conspicuous Wealth Branding
- Disruptive innovation opportunity: Developing branding strategies for individuals and businesses seeking to showcase conspicuous wealth through luxury product labeling and design.
- Celebrity-inspired Business Cards
- Disruptive innovation opportunity: Offering a range of business card designs featuring celebrity endorsements and cultural icons to make an impression in all industries.
Where This Applies
- Printing and Stationery
- Disruptive innovation opportunity: Developing new printing technologies and product offerings to meet the growing demand for customized, high-end business cards and stationary.
- Luxury Goods
- Disruptive innovation opportunity: Creating high-end, customized packaging and design services for luxury brands looking to showcase conspicuous wealth and powerful brand affiliation.
- Advertising and Marketing
- Disruptive innovation opportunity: Developing new strategies and campaigns for businesses and individuals seeking to showcase their conspicuous wealth and status via advertising and influencer marketing.
