In an episode of the Simpsons, funny conservative Christian character Ned Flanders learns about Buddhism, to which his immediate reply is, “My satan sense is tingling. Into the root cellar, boys!" It is with this kind of mentality that the exercise Praise Moves (praisemoves.com) was born.
Based upon the principle that yoga is un-Christian, founder Laurette Willis has taken basic yoga postures and changed the names and added Biblical verses where there were none before. Essentially, Laurette Willis has an issue with the Hindu origins of yoga, and has modified it to suit her and her community's needs. If only I could get a Christian-free Christmas, and still get presents.
Check out the Praise Moves pictures in the gallery, and maybe even the website if it interests you.
What's Driving This Trend
- Faith-based Exercise
- Disruptive innovation opportunity for fitness brands to tap into religious communities and create workout routines that fit their beliefs.
- Modified Yoga Practice
- Opportunity for yoga studios and instructors to modify traditional yoga practice to suit different religious beliefs, attracting a wider range of clients.
- Religious Wellness Market
- Opportunity for entrepreneurs to develop products and services that cater to the religious community's desire for faith-based wellness practices.
Who This Affects Most
- Fitness Industry
- Gyms and fitness studios can create faith-based workout programs and market them to religious communities.
- Yoga Industry
- Yoga studios and instructors can modify traditional yoga practice to suit different religious beliefs and attract a wider range of clients.
- Wellness Industry
- Entrepreneurs can develop products and services that cater to the religious community's desire for faith-based wellness practices, such as retreats, supplements, and apparel.
