Noticing that Helvetica is the most used font in t-shirt design, artist Shirley-Ann Dick decided to go against the grain. She created a line of shirts that declare (in what seems like every font but Helvetica) “There's more to life than Helvetica.â€
The t-shirt designs by Shirley-Ann Dick come in blue and red and are a fun use of simple typography that makes font exciting. Take a look at the cute tee designs above.
Implications - T-Shirts that say catchy slogans and interesting messages continue to gain a great deal of attention as they are a form of walking bilboard. Companies that can release products that are branded, yet still aesthetically pleasing, are more likely to attract loyal and new consumers.
What Makes This Trend Stand Out
- Anti-helvetica Typography
- Creating t-shirts with anti-Helvetica typography is a trend that appeals to consumers seeking unique and creative designs.
- Slogans with Simple Typography
- The popularity of typography t-shirts with catchy slogans gives an opportunity for businesses to experiment with simple yet effective typography in their brand messaging.
- Branded Aesthetic Products
- Releasing aesthetically pleasing branded products, such as typography t-shirts, can help companies attract and retain loyal consumers.
Sectors Adopting This
- Fashion
- The fashion industry can take advantage of the anti-Helvetica typography trend by incorporating it into their clothing designs and branding.
- Advertising
- Typography t-shirts with catchy slogans provide an innovative approach for advertising that can create buzz and increase brand awareness.
- Graphic Design
- Graphic designers can seize the trend of typography t-shirts and use it as an opportunity to showcase their skills in creating unique and visually appealing designs.
