Not your average museum space, this area known as Level Green was created for visitors at the Volkswagen Autostadt factory in Wolfsburg, Germany for a permanent exhibition on sustainability.
All of the green is similar to something you would see in one of those old school 007 shooting video games. Architects J Mayer H, a firm out of Berlin in collaboration with Art+Com, are responsible for creating Level Green.
Implications - In the last few years, the video game industry has skyrocketed to one of the most lucrative in the entertainment world. Companies can capitalize on this fervent and large fan-base of consumers by developing products that are either co-branded with a video game or feature some elements of the gaming world. The companies stand to benefit from a pre-existing fanbase, and immediately embed the company image of a forward-thinking, avant-garde brand in the minds of consumers.
Why This Trend Is Growing
- Video Game Branding
- Companies can capitalize on the popularity of the video game industry by developing co-branded products or incorporating gaming elements into their offerings.
- Interactive Museum Spaces
- Designing museum spaces inspired by video games can provide immersive and engaging experiences for visitors, encouraging increased footfall and enhancing guests' perception of the brand.
- Sustainability Exhibitions
- Creating permanent exhibitions on sustainability, like Level Green at the Volkswagen Autostadt factory, can educate and inspire visitors while reinforcing the brand's commitment to environmental consciousness.
Industries Being Reshaped
- Entertainment
- Developing products co-branded with video games or incorporating gaming elements into entertainment offerings can attract a large and passionate consumer base.
- Museums
- Designing interactive museum spaces inspired by video games can revolutionize the traditional museum experience and attract a broader audience.
- Automotive
- The automotive industry can create sustainability-focused exhibitions, like Level Green at the Volkswagen Autostadt factory, to showcase their commitment to environmental responsibility and differentiate their brand.
